News
Portrait of a Ukrainian mobile Internet audience, January 2008
21.01.2008
ArMobi conducted the first research of a Ukrainian mobile Internet audience. A combination of methodology and technological platform allowed us to receive data on the socio-demographic structure of the Ukrainian mobile Internet users.
Our methodology provides us with unique data about real users. The research was conducted through mobile polling of the users of ArMobi's advertising network MobileAds. With random sampling, 1100 Ukrainian mobile users took part in the survey.
The research demonstrated that the overwhelming majority of mobile Internet users are men (91%).
Youth dominates among the age groups - users under 29 make up 63% of the total, while those aged 30-45 make up 35%, and users over 46 make up 2%. This confirms the common perception of the mobile Internet audience as young people. Senior people rarely use the mobile Internet.
When asked about their employment, 12% of respondents answered they were students, 21% said they were working and learning, 62% occupied a full time job, 5% said they neither work nor study. We assume that only people with steady income can afford to use the mobile Internet, which is reflected in the research.
One more indicator unknown earlier but interesting to advertisers and ad agencies is the place of residence. The majority of mobinet users are residents of regional centers (46%); 24% live in the capital, 20% live in district centers, 10% - in urban-type communities and villages.
The research demonstrated that the overwhelming majority of mobile Internet users are men (91%).
Youth dominates among the age groups - users under 29 make up 63% of the total, while those aged 30-45 make up 35%, and users over 46 make up 2%. This confirms the common perception of the mobile Internet audience as young people. Senior people rarely use the mobile Internet.
When asked about their employment, 12% of respondents answered they were students, 21% said they were working and learning, 62% occupied a full time job, 5% said they neither work nor study. We assume that only people with steady income can afford to use the mobile Internet, which is reflected in the research.
One more indicator unknown earlier but interesting to advertisers and ad agencies is the place of residence. The majority of mobinet users are residents of regional centers (46%); 24% live in the capital, 20% live in district centers, 10% - in urban-type communities and villages.
